Location: Fire Station Cinema
The Transformational Power of Short-term Art Installations
Through this talk, Johanna Boccardo will share her experience as an artist exploring opportunities to develop ideas in overlooked spaces. She will explain how, through her practice, she seeks to answer questions such as: How does the application of color theory and basic geometry serve as a powerful tool in re-discovering spaces that seem trivial and mundane? And, how does her approach to specifically observing her public work as non-planned, spontaneous, “exercises” or “sketches” and that the final result is a clear expression of true freedom.
A Miami-based Venezuelan artist with an ample creative career that includes editorial illustration, product design, fine arts as well as urban street art. A graduate of the Ringling School of Art and Design, she has lived and worked in Barcelona, Miami and Venezuela.
As part of Boccardo’s exploration using color media, she developed a new form of street-art called “Tapebombing” which consists of applying colored tapes to mundane objects that may otherwise go unnoticed on everyday life. The fundamental nature of this work is that it is ephemeral: it enhances an object, albeit temporarily. Then when the tape and media is removed, the absence of it lingers, sometimes longer than the actual work. This is the central concept of the technique.
“Tapebombing” debuted in the Miami Design District and Wynwood arts district. This recent urban street-art work has made her a regional cultural reference, especially through Miami’s international image abroad. Some of her temporary installations and interventions have been featured in local and international media and it has become an unequivocal part of the growth and prominence of the world-renown Wynwood arts district.